In today's truly global automobile industry, ever-growing demands for improved durability, higher speed, easier handling, more stylish appearance, better safety, more features, and lower costs mean that car manufacturers have never had such tough roads to navigate. Meanwhile, harsh competition drives automobile companies to accelerate their pace in expanding their business to global markets. To ensure successful product-launch in new markets, quality localization becomes
extremely
important. Localization defects not only create the perception of poor product quality,
which may lead
to reduced sales, but they can also have
critical
implications for product safety.
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